HFMA is well positioned to help healthcare finance professionals make it count in all these areas. HFMA is a national voice for the societal service that is fueled by effective healthcare business practices. HFMA can position traditional financial activities within the context of business leadership. HFMA's professional development and publications show examples of how to effectively collaborate and communicate, and share the latest professional challenges and how to overcome them. HFMA provides a forum for professionals to support and educate one another by sharing experiences. HFMA provides a means to effect change locally, regionally, and nationally through initiatives such as the payment reform and PATIENT FRIENDLY BILLING® projects. And HFMA can bring new professionals into the field through activities such as student outreach, while teaching established professionals mentoring skills.
The theme Making It Count will help focus HFMA's various services and initiatives around a core quality in its members that needs to be recognized and nurtured: the drive to make it count by putting their business leadership skills in the service of improving our healthcare system.

Catherine A. Jacobson, FHFMA
2009-10 National Chairman