Thank You to Our Platinum and Presidential Sponsors

2011 Issue 1

Previous Page

Our Corporate Sponsors

We gratefully acknowledge the commitment of our Corporate Sponsors who assist in the funding of the Chapter's programs and activities

Ernst & Young, LLP
FirstCredit, Inc.(FCI)/RevCare
Healthcare Resolutons Svcs
Howard, Wershbale & Co.
Human Arc Corp.
JP Recovery Services

Alta Partners LLC
Fenner Corp
Joseph R Harrison Co., LPA
Plante & Moran
RSM McGladrey


CBE Group

The ROI Companies

Bruner Cox, LLP
Calfee, Halter & Griswold LLP
MediQuant, Inc.
Quadax, Inc.
Resource Global Professionals
The HMC Group
UCB, Inc.
Wise Management Services Inc.

HFMA Northeast Ohio
Chapter Officers

Susan R. Flaherty, CPA

Diane Lilko, CPA

Vice President
Lisa Hilling

Chapter Secretary/Treasurer
Geoffrey A. Himes, FHFMA, MBA

Michael J. Manfull

Chapter Coordinator
Kathleen A. Much

Board of Directors
Charles R. Alderson
Carl S. Ebner, CPA
Stanley Kasmarcak, CPA
Holly M. Pelaia
Adam Schweikert
Suzanne M. Tschetter, CPA

Visit HFMA National at:

Visit HFMA Northeast Ohio at:

Back to Top

Back to Top

Back to Top

Back to Top

Back to Top

Back to Top

Back to Top

Back to Top

President’s Message

Susan FlahertyDear Fellow HFMA Members,

Welcome to the 2011-2012 HFMA fiscal year. Thank you for your continued membership and support of HFMA. I look forward to working with the members, the board of directors, and officers during the upcoming year to continue the success of the Northeast Ohio Chapter.

Speaking of success – I attended the HFMA Annual National Institute in June 2011 and was proud to be from the Northeast Ohio Chapter. Our Chapter won three awards – Gold Award for Membership Growth and Retention, Hottum Award for Education Performance Improvement, and a Yerger Special Recognition Award for the February 2011 Patient Financial Services Program. In addition, the Northeast Ohio Chapter had two of the three winners of the National HFMA Future Financial Leaders Award. The award recognizes those future leaders who provide innovative and exemplary performance resulting in organizational performance improvement. Congratulations to Jill Barber and Kelly Linson from Southwest Community Health System for receiving this award. Finally, as many of you know, National HFMA has performance targets relating to education, membership, certification, financial strength, and other matters for all chapters. Our Chapter achieved 100% during this last fiscal year in meeting these targets. While it is important to celebrate our past successes, I and the other chapter leaders realize that we are taking on a big responsibility to maintain this level of excellence. We will need the continued support and participation of the membership to ensure we continue to achieve this level of success.

As part of planning for the upcoming year, the Chapter officers had the opportunity to meet the National HFMA Chair, Gregory M. Adams, FHFMA. His theme for the fiscal year is “Believe to Achieve.” Following is an excerpt of his comments and explanation of the theme. In health care today, it sometimes seems like we are being asked to do the impossible. The industry is preparing for an influx of millions of newly insured patients in a reform environment where payments are shrinking and expectations around quality are growing. "Believe to Achieve" encompasses the keys to success in this new environment. It reflects the need to believe in your organization's mission and in others who share your dedication to achieving that mission. It means believing in yourself and in your ability to step out of your comfort zone into the new roles and responsibilities required to succeed in the reform era. Last but not least, it means believing in the possibility of a better future. In health care, there have always been naysayers who believe that the problems of the day are just too difficult to overcome. Their voices have been particularly loud, of late. But you can choose to believe that a better future is within reach, and to dedicate your professional life to making that happen. You can only achieve what you believe.

Finally, I want to thank all of you who volunteered your time to Chapter activities over the past year. The fact that you chose to devote part of your time to HFMA indicates the value you perceive in your membership. The strength of any chapter lies in its volunteers. I hope you are able to attend the annual volunteer appreciation outing on August 31, 2011 to celebrate the successes of our Chapter, hear presentations on relevant industry topics, and enjoy a networking round of golf or visit to the spa. We are always looking for members to get involved and continue the long tradition of volunteer service that has been a hallmark of our Chapter for many years. Please don't hesitate to contact me, one of the other Chapter officers or directors, or a committee chair if you are interested in volunteering.

I look forward to a great year and hope to see you at an upcoming HFMA event.


Susan Flaherty
Northeast Ohio Chapter of HFMA

New Members Spotlight - Welcome to NEOHFMA!

A closer look at some of the newest members to the Northeast Ohio Chapter of HFMA.

Joe Farago
Human Arc

Getting to Know You Questions:
What do you like most about working in healthcare?
I enjoy the opportunities that the ever-changing world of healthcare provides. Finding and implementing unique solutions for providers is rewarding.

Where did you go to college?
Mount Union

What activities do you enjoy outside of work?
Sports. Coaching. Landscaping. Construction.

What is your favorite restaurant in Northeast Ohio?
Blue Pointe

Where did you grow up?
Wellington, OH

Pam Dunlap
Apple Growth Partners

Getting to Know You Questions:
What is the biggest challenge you face in your position?
The biggest challenge in my profession is the sheer volume of changes in regulations, advising my clients on the interpretation of those impacts and advising on cost effective ways of product delivery.

What activities do you enjoy outside of work?
I am the Treasurer of a Toastmasters Club which helps educate and empower people to overcome their fears of public speaking. I am also actively involved in my church and in fundraising committees in my local community.

Favorite Sport or Sports Team?
Soccer, basketball, competitive cheerleading and track; I love to watch and support whatever sport my kids are competing in.

Team Edward or Team Jacob?
Team Edward because the life size cutout of Jacob in my teenage daughter’s room often catches me off guard like there is a stranger in the house!

What was the last book you read?
Talent is Never Enough by John Maxwell and Outliers by Malcolm Gladwell.

Lora Holman
MASH, Inc. (The Medical Advocacy Services for Healthcare, Inc.)

Getting to Know You Questions:
Why did you decide to get involved in HFMA?
The MASH Program (Medical Advocacy Services for Healthcare, Inc.) has been in business for 23 years and we’ve always been big supporters of HFMA throughout the U.S.

Favorite Sport or Sports Team?
The Brownies and the Green Bay Packers

Tell us the most intriguing thing about yourself?
I really want to be a drummer in a rock band.

Where is your favorite vacation spot?
Kelley’s Island

What was your first job?
Horse trail guide at Rocky River Stables.

Pete Halloran
University Hospitals

Getting to Know You Questions:
What do you like most about working in healthcare?
There will always be challenges and opportunities to learn something new.

Where did you go to college?
University of Dayton-Undergrad, Cleveland State University-MBA

What is your favorite vacation spot?
Hilton Head

Where did you grow up?
Cleveland Heights

What was your first job?
Healthcare Consulting at Ernst & Young LLP

New Members - Welcome to NEOHFMA!

Please welcome our newest members to the Northeast Ohio Chapter of HFMA. Look for them at our next meeting and welcome them to our organization.

Flora L. Skiba
MetroHealth Systems

Stacie Warner
Summa Health Network

Edward Hills
MetroHealth Systems

Lora Holman
MASH, Inc.

Peter T Halloran
University Hospitals of Cleveland

Hillard C Meade
Aberdeen Consulting Group

Pamela Dunlap
Apple Growth Partners

Dreena L Wobrak
University Hospitals

William Adams

Joe Farago
Human Arc

Kathy Sindledecker
Humility of Mary Health Partners

James E Favazzo, Jr.
Fidelity National Collections

Jennifer M Matota

Tracey Sapp-Jones
Key Bank

Alexander C. Pratt
PTS Physicians, LLC

Kristen Miday
Aultman Health Foundation

Bruce Giambattista
The Hope Center for Cancer Care

Kathy Segatta
Hospice of Medina County

Christina McCrossin

Ann Marie Riley
AlterCare of OH

Angela L Capretto
Cleveland Clinic Health Systems

Cully L. Chapman
Community Health Systems

Back to Top

Welcome Back!

HFMA Members that have reinstated their Membership

Joseph E. Varga
MetroHealth Medical Center

Jason A. Kopczak
MetroHealth System

James J. Feldkircher, Jr.
University Hospitals Health System

Karen A Benjamin
Ohio Permanente Medical Group

Dan Tadiello
University Hospitals Case Medical Center

Matthew Kemmann
University Hospitals of Cleveland

Jeffrey Ravas
Cleveland Clinic

Jason P. Gerdes
Phillips Medical Capital

Lisa Scalet-Longworth
Cleveland Clinic Foundation

Christopher M. Clinton
Cleveland Clinic

Certified Healthcare Financial Professional Assistance Program

The Northeast Ohio Chapter continues to encourage members to pursue and achieve certification as a Certified Healthcare Financial Professional (CHFP).

Many members who successfully pass the exam are eligible for reimbursement from their employers for some portion of the examination fee and/or on-line study material fee. To encourage and assist those members for whom employer reimbursement is not available, the Chapter offers a limited financial award program through the Chair of the Certification Committee.

Current CHFP Award Program
Effective June 1, 2011, the NEO HFMA Chapter Board has approved annual funding for a maximum of 5 awards of $200.00 each for successful completion of the CHFP exam. NEO HFMA members who have successfully completed the CHFP exam on or after June 1, 2011 and who will NOT be reimbursed by their employer for any portion of either the examination fee and/or the online study material fee are eligible to apply. Chapter awards will be issued to the first 5 approved applications.

Reimbursement Application Procedure
Upon successful completion of the CHFP exam, a member who will NOT be reimbursed by their employer for any portion of either the examination fee or the on-line study materials may complete and submit an NEO HFMA expense form in application for a financial award. A copy of the exam result e-mail notification and a release authorizing HFMA National to confirm that the member has passed the exam is required. Application for the award must be made within 8 weeks of receiving exam results. The funds allocated to members will be reviewed annually and is subject to change at the discretion of the Chapter board.

Program Recaps

2011 Gerry Haggerty Annual leadership Institute (GHALI)

by Lisa Hilling

The 2011 GHALI was held at the Glenmoor Country Club in Canton, Ohio. This historic and tradition filled site, initally started as a seminary high school for GHALI Sponsor Listboys preparing for the priesthood. In addition, this classic gothic building was built during the years 1930-1931 with the first class starting in late October of 1931. The building contains approximately 167,000 square feet. The Wolstein family purchased the 381 acres of land and building in 1989 that many considered to be one of the most desirable tracts in Stark County. After two years of renovation, the spa portion of the club opened in December of 1991. On July 1, 1992 Jack Nicklaus took part in the gala celebration which opened the golf course. The Grand Opening of the Clubhouse in September of 1992 followed.

Our theme for this year’s event was “Entering the Era of Accountability”. As a result, the conference included educational sessions led by healthcare industry leaders and a variety of pertinent topics. Highlights included a panel discussion, “How Organizations Develop Vendor Relationships” for which there was standing room only attendance as well as sessions led by prominent professors, politicians and other professionals. Attendees were given opportunities to research products and services present at the vendor booths during vendor fair times and throughout the 2 ½ days. In keeping with tradition, the networking opportunities were abundant, starting out with Wednesday’s always very popular casino night. Thursday’s networking events included your choice of an 18 hole golf scramble, a visit to “The Spa at Glenmoor” or a enjoyable wine tasting event followed by an evening banquet which enable our attendee to sample more of Glenmoor’s fine cuisine. We concluded that evenings events with music, Texas Hold-em and “minute to win-it” activities, as well as entertaining karaoke by our members.

Special thanks to everyone who participated on the GHALI Planning Committee for a job well done. The planning for next year is already underway and we welcome your input. Please make sure to watch for details of next year’s conference so you won’t miss out on everything this event has to offer.

Healthcare Hot Topics – Part 1

by Brian Nestor

The Healthcare Hot Topics seminar was held at the beautiful new state-of- the-art Ahuja Medical Center in Beachwood, Ohio on June 23, 2011. The Rosenberg Conference Suite was filled with more than 50 attendees, there to hear about hot topics in healthcare today.

Ahuja President James Benedict welcomed the attendees and talked to the current & future state of the Ahuja Medical Center. He was followed by Gigi Umbel who went over the layout of the hospital and spoke to the challenges as a Finance Director of a new hospital.

The three healthcare topics covered at this program were:

  • Challenges of Compliant Research Billing by Katherine Hammerhofer of University Hospitals
  • Community Benefit – 501r and Schedule H by Keith Hearle of Verite Healthcare Consulting
  • Auditing Healthcare Entities by Julie Osredkar & Michelle Stuhler of KPMG

The informative presentations presented at the program proved to provide valuable education and updates on the circumstances surrounding healthcare for HFMA members and attendees.

Charity Care Policy PDF

Auditing Healthcare Entities PowerPoint

Meeting the Challenge of Compliant Clinical Research Billing

501r and Tax Year 2010 Schedule H

Save the Date

Keep an eye out for more information on these upcoming programs:

Annual Volunteer Appreciation program and Golf Outing
Program Date: August 31, 2011
Program Location: Blue Heron, Medina, OH HFMA Roadshow, topics to be announced
Program Date: September 22, 2011 Program Location: Lake Health TriPoint Medical Center, Concord, OH

HFMA National upcoming programs and events:
Delivering Value: Is Your Organization Prepared to be
Accountable for Outcomes?

Program Date: August 14, 2011 Program Location: Mandalay Bay, Las Vegas, NV

2011 MAP Event
Program Date: October 26-28, 2012 Program Location: Doral Resort, Miami, FL

Future Dates for ANI: The Healthcare Finance Conference
Program Date: June 25-28, 2012 Program Location: Las Vegas, NV

HFMA National Webinars are free to HFMA members:
Virtual Conference Live Event
Program Date: December 13-14, 2011 and April 11, 2012 Program Location: Your desktop
See national website for registration.


Kudos to Southwest General employees, Jill Barber, Director of Managed Care Contracting and Revenue Integrity, and Kelly Linson, Vice President and Chief Accounting Officer, as they were recognized as “Future Financial Leaders” at the 2011 ANI in Orlando. Congrats to Kelly on passing the Certified Healthcare Financial Professional exam in Orlando as well.

Congratulations to Laurie Rauser, formerly a Sr. Manager with Kaiser Permanente's National Revenue Cycle team, on taking a new role as a Practice Lead with Kaiser's National Compliance, Ethics and Integrity Office. In Laurie’s new role her focus will be to support compliance operations throughout the Kaiser Permanente Revenue Cycle continuum. Laurie will continue to reside in the Ohio region.

Congratulations to John P Beirne of JP Recovery Services, Inc. The 20+ year member of the NEOHFMA may qualify for the Guiness Book of World Records as four of his eight children will be getting married from June through December this year. Three of the four are daughters! John's remark about this wedding blitz schedule: "I may qualify for Charity Care when this is all over!"

Conratulations to Debora Guillermo, Senior Manager at Ernst & Young on the birth of her daughter Adriana on June 15, 2011.

Educational Articles

Could Automated Hand-Wash Checks Reduce Infections—and Costs?Note: This article originally appeared in HFMA’s Healthcare Cost Containment newsletter (

Miami Children’s Hospital recently took an extra step in ensuring that healthcare workers are washing their hands before every patient interaction, installing an automated system that checks for clean hands in every patient room in the hospital’s oncology unit. The system has the potential to reduce hospital-associated infections and the costs related to such infections.

After cleaning their hands with alcohol-containing soaps and gels, healthcare workers in the oncology unit at Miami Children’s Hospital place their hands under a sensor that sends a wireless "all clean" message to a badge worn by each worker. When workers approach patient beds, a wireless monitor above the beds searches for the all-clean message. If the all-clean message is not detected, the badge vibrates, reminding healthcare workers to wash their hands. All interactions are recorded in a database in real-time.

Miami Children’s Hospital won an award from the Florida Hospital Association in 2009 for its Squeaky Clean hand hygiene awareness project aimed at caregivers and patient families. In addition, Miami Children's Hospital is the first pediatric hospital to participate in the Joint Commission’s Center for Transforming Healthcare Hand Hygiene project.

Corporate Sponsorship Campaign...

is under way for the 2012 HFMA fiscal year
(June 1, 2011 – May 31, 2012).

This is our chapter’s annual event to raise funds for our programs and activities. The 2011-2012 Sponsor levels have been sent to all our current sponsors. Favorable responses are being received.

I am excited to report we are also receiving interest from many new companies who would like to support our chapter.

Last year sponsorship of the Northeast Ohio chapter of HFMA helped our organization provide over 7,100 registrant hours of CPE, as well as numerous professional development and networking opportunities.

Our local finance professionals rely on HFMA for their primary source of industry information and education. Additional benefits of having a strong local HFMA chapter include:

  • Promote professional excellence within the field of healthcare finance
  • Provide leadership opportunities for local healthcare finance professionals
  • Provide a network of local resources for local hospitals and healthcare systems to maintain their financial health and long-term viability
  • Promote financial acumen at healthcare providers resulting ultimately in greater quality and access to healthcare services for the generally public they serve
  • Promote a vibrant local market for products and services of those companies servicing the healthcare industry

Sponsorship benefits vary by level:

  • Your company name prominently displayed in program flyers, Chapter website with html link and quarterly newsletter,
  • Publish an article in The Sponsor Corner of our newsletter to tell about your organization, product & services, current & future projects, success stories or something about your employees
  • Active participation in Program Committee where you can share your expertise to provide quality education
  • Free attendance at a chapter program(s) for you and a non-member(s) of a healthcare provider
  • Discounted rates on GHALI vendor booth and golf hole recognition ranging from 100% - 20%

A wealth of recognition opportunities are yours to explore.

If you are interested in becoming a sponsor or have a vendor/consultant/business associate who might be interested, please contact me at 216-767-8731,

Sponsor's Corner

Human Arc

For almost three decades, Human Arc’s entire business focus has been on reimbursement and income enhancement for the healthcare industry. Our specialty is healthcare coverage eligibility enrollment for self-pay populations.

Human Arc Quick FactsWe use innovation and technology to assist healthcare providers with managing their reimbursement challenges, including Medicaid/charity care screening and enrollment, solutions for all denial and audit issues, out-of-state Medicaid, legacy system conversion, Medicare and Medicaid disproportionate share (DSH) consulting and qualification, and others as well.

We add cash value to providers at every point across the eligibility spectrum. In addition to Medicaid eligibility enrollment (in-state and out-of-state) and Medicaid DSH qualification, these include Medicaid secondary coverage for privately insured patients as well as Medicare primary patients, out-of-state Medicaid billing, SSI enrollment, plus both prospective and retrospective data matching to identify and verify more Medicaid days and grow Medicare DSH percentage. In addition, our denial and audit appeal services are renowned for their abilities to contribute to hospital cash flow. And we have the industry’s longest relationships with agencies at all levels.

Human Arc supports its hundreds of highly trained, motivated associates with the most effective technology as well as a corporate culture that values quality, integrity and commitment to the communities in which we work. We are good people across the nation doing quality work with integrity… and treating people with respect and genuine caring.

Although Human Arc was among the earliest pioneers in the eligibility industry, it is also defining its cutting edge today in terms of service diversity, technology applications, cost efficiency and reimbursement effectiveness.

1457 East 40th Street, Cleveland Ohio 44103
216.431.5200 ■ 800.828.6453 ■ Fax 216.431.5201 ■

Experience. Compassion. Results.

HFMA Sponsors -
Do not forget to get your company’s spotlight & new products & services mentioned in the Newsletter. Please contact Laurie Rauser for publication in future newsletter.

HFMA’s Online Membership Directory

Have you visited HFMA’s Online Membership Directory lately?

Log in at

When you select “HFMA Directory,” not only can you search for members of your chapter, you can also search for all your HFMA colleagues by name, company, and location—regardless of chapter! Using an online directory instead of a printed directory ensures that you always have the most up-to-date contact information.

While accessing HFMA’s Online Membership Directory, you can view your current contact information and make edits to your profile. You can also see products you have ordered, events you have registered for, your CPE credits, your Founders points, and more!

It’s vital that HFMA has your correct information, so please take a moment to review your record now. By doing so, you’ll ensure that HFMA continues to provide you with valuable information and insights that further your success.


Around the World

Aviva was planning to take a trip around the world. She liked names that were similar to hers, so she made a list of places she would like to visit.

However, one of these places doesn't belong. Which one is it?

Arrawarra, Australia
Caraparac, Peru
Daba Qabad, Somalia
Krape Park, United States
Nagubugan, Philippines
Oktahatko, Florida
Ilokano, Polynesia

E-mail your answer to Jack Bailey at All correct entries will be included in a drawing and one lucky entrant will receive a $25 gift certificate.

Previous puzzle


"The Match"

Pam McFarland of McFarland Consulting won a $25 gift certificate.



To the top




© Northeast Ohio Chapter – HFMA | All Rights Reserved